Eboni =)

I had no idea what the “Think Before You Pink” article was about before reading. I enjoyed it because it showed the process of how one organization inspired other people to evolve and help a suffering cause. In the case of the article, it was the pink ribbon symbolizing breast cancer awareness. Only five percent of the 1.8 billion dollar budget was used for prevention. Then well-known people decided to help the cause by selling products that would help the cancer organization as a whole with their studies, research, prevention tips, and funding. And as in everything in society today, there are opposing views to this movement. In the eyes of some, all of the fundraising was a distraction to the women that were ill and there were still plenty women dying each year. It was a question of corporate benevolence. These famous people were making millions of dollars for the products they were selling. Breast Cancer was secondary to the profit these companies were making. Cancer organizations seen it as these companies cared, thank you, but we need active solutions. To compare, I chose the evolution of technology or to be more specific cell phones. In our world today, many different cell phones have been created and are used. There are also many various servers. Each service provider feeds off each other trying to manufacture the most appealing phone. Throughout time, cell phones have changed. In my opinion, the purpose they were created for has changed as well. There really isn’t face-to-face communication as much as it was back in the days. People send their feelings and emotions via text. Sometimes not gaining the same response they would have if they were directly communicating with each other. In the case of making people aware of breast cancer, manufacturers such as Avon and Estee Lauder made products that would attract consumers and would sale. The technique that was used lead to people gaining more knowledge about breast cancer awareness. This same process was imitated when Verizon created the Blackberry or the Droid and when Apple created the IPhone both making the world more knowledgeable of how technology has evolved and making communication easier for people.