Miriam Perez’s article on celebrity philanthropy didn’t thoroughly shock me. It seems as if people, both famous and not, want the glory that comes with being a humanitarian without the actual sacrifice of their time and efforts. We’ve all done it. Just think back to last Thanksgiving when we see all the Second Harvest Food Bank Ads or even the Salvation Army Santas outside of every mall and department store, put a couple of coins in the bucket and continue walking with a feeling of shallow self gratification. Fortunately this article isn’t the first of its kind. Many of these companies have recently come under fire for their contradictory actions. I chose this particular image because it featured a child model and I found that to be particularly representative of a PR stunt used by the company. To me, both the image and the article highlighted what we discussed in class last week about becoming socially aware of the media that were constantly consuming.
Perez, Miriam. Celebrity philanthropy corner: seeing (RED). August 28,2010. Print.
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