Tuesday, October 19, 2010

"That's my Jam" Jonnae' Johnson



What is culture jamming? I asked myself that before I even began reading this article because it was something I have never heard before, and I’m sure I’m not the only one. From the article I summed it down to this. Culture jamming is taking the same marketing strategy the media uses to persuade consumers to buy products, to expose the truth about those products.  Culture jamming is about sending a message, when people do this they’re not only changing what the Ad says but also what it means. Big companies use billboards, television commercials, and other forms of media to force their products, ideas, and beliefs into us.  When I read about culture jamming immediately I thought of the Truth about Tobacco commercials, many of us has seen how the media has tried to glamorize smoking but in these commercials they reveal what big tobacco companies aren’t. What I was most surprised about when I read this article is all the examples of culture jamming and who it is that does it. Many people all over the world do it that weren’t or aren’t represented in society. Culture jamming is done for religious purposes, simple rights, or even just to get people more aware. From reading the article I realized that sometimes we just accept what the ads are saying to us and do nothing to dispute it and that’s exactly what people are doing when they culture jam. They’re adding a different element to what we’ve already seen plenty of times. 

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